Process and Insight
We began with a deep look at what competitors were doing, and into the best practices in the furniture e-commerce space specifically. White and bright seemed to be the prevailing ethos. In this phase we also updated the logo and font choices of the brand to be more modern, but still keeping the original spirit of the logo and brand colors in place.
Midcentury Modern Apartment achieved a return on investment in less than 3 months, a rapid ROI. Bounce rates decreased by 30% and inbound link traffic increased 45% in that same period, thanks to an active and automated pinterest campaign baked into our design. Success!