Just Off Madison

A lauded art event gets a user-focused, one-page guide.

A few times a year during art shows in New York, a group of private art dealers open their usually-closed doors to the public, allowing a peek into the lauded collections of some of New York’s best.

Their understated site provides a map, links to google directions, and a preview of some of the otherwise hidden from view works, while acting as a marketing tool for the individual collectors and backlinks to help their individual site’s SEO.