Process and Insight
We began with research into best practices in the education consulting space, and also a look at what competitors were doing.
White and bright seemed to be the prevailing ethos, as well as a featuring of tools and publications that visitors could use in their own strategic planning processes, and that would introduce the work and expertise of the group to interested parties. In this phase we also updated the logo and font choices of the brand to be more modern, but still keeping the original spirit of the logo and brand colors in place.
We reorganized the websites’ content to be more user focused.
To better present the many publications and tools featured on the site, and offer more social proof (in the form of testimonials) distributed throughout the site.
The resulting website is clean and attractive
and positions VG as a modern and sophisticated choice, leading to more contracts landed.