Education Consultancy

A complete brand and website overhaul for a educational consultancy.

VG’s higher education consultancy had a tremendous roster of clients, a gaggle of free tools and downloads, and tons of great testimonials. The partners were so busy running a great business that the website had some broken elements and overall an outdated look.

Likewise, the branding elements (including the logo and company fonts) needed a refresh to match the business’ prestige and make it more modern-looking.

Client: VG

Services: Design, Art Direction, Website

Process and Insight

We began with research into best practices in the education consulting space, and also a look at what competitors were doing.

White and bright seemed to be the prevailing ethos, as well as a featuring of tools and publications that visitors could use in their own strategic planning processes, and that would introduce the work and expertise of the group to interested parties. In this phase we also updated the logo and font choices of the brand to be more modern, but still keeping the original spirit of the logo and brand colors in place.

The Solution

We reorganized the websites’ content to be more user focused.

To better present the many publications and tools featured on the site, and offer more social proof (in the form of testimonials) distributed throughout the site.