Process and Insight
Much of the site build happened over a weekend. Bootstrap was the tool of choice for a working code foundation, as it offered quick solutions to columns and mobile scaling. Fancybox was used for lightboxes, yet presented its own set of challenges as light boxes don’t work well on mobile and tablet.
First, the site needed to be restricted to not be viewable until market day the day of the announcement. Several iterations of the site were needed to roll out at different times through announcement day: One at market open, and one as the investor call / announcement was proceeding; and still a third after the announcement to add additional information, news, and transcripts from investor meetings. We worked through the night to make last minute changes and produce the differently timed versions.
The site was launched successfully and received thousands of hits in the first few hours of creation, which thanks to the use of scaling cloud architecture never went down or experienced delays during this peak in server demand. The site eventually made its way to the number 1 spot on google for Dow DuPont, thanks to some SEO magic we worked on the backend. As a quickly scaled and complex project, it has served the needs of the clients well.