Process and Insight
Brookfield’s brand style is grid-based, blocky, with image color overlays in bold, trustworthy colors, so we sought to incorporate that look and feel into the blog layout. We sourced new, fresh imagery that is in line with the brands corporate photography standards yet presented a more neighborly, family and young first home-like feel.
The solution we put together keeps to the the Brookfield look and feel while being a friendly, 2016 style blog site. We designed the site with content, engagement, and readability in mind, focusing on a clean grid-based layout that made use of their color overlay styles on image mouseovers, in sidebar information blocks, and more.
The client saw increased community engagement through the local blog, noting that “we are floored and thrilled with the design! Thank you so much for this awesome work!”