Abnormally Proper Wines

The Abnormally Proper project was a branding concept web and design package for a long-standing family-owned winery on Long Island.

Every brand needs a great story. This is particularly important in wine, where product differentiation makes the difference between which bottle consumers pluck off the shelves, whether or not someone visits a winery tasting room, and whether or not a distributor wants to carry a product. Thankfully, the Abnormally Proper brand didn’t have to dig too much to tell a story: a family winery dating back to after World War II.

Nomadic Minded

Custom wordpress build, sales funnel system, and digital / social media collateral. Created with automated email marketing depending on the individualized choices of program applicants. Built to support different levels of membership and to market and remarket appropriately to groups based on interests and input.

Fileit Tax

Fileit, as an online service connecting tax professionals with groups who have particularly challenging tax situations: students hoping to take professional tax deductions, foreign nationals who have different tax sitautions depending on their visa type, and American expats working overseas and negotiating dual tax systems. Much of their business prospecting and finding potential cloents was taking place offline; they needed a new site to bring people in online and help automate much of the intake paperwork and direct different classes of clients to the right tax professionals.


We helped unify the two brands (wine bars and shops) by creating consistent brand guidelines to be used across physical and digital properties and in their printed collateral. We also charted their future digital strategy for continuing online engagement, social enagement, and email marketing to convert those online visitors to in-person ones.

Requiem Vineyards

WordPress custom build; brand and logo concept and development; responsive design. E-commerce integration for direct to consumer sales; wine club management module.

Pampa Brazilian Steakhouse

Pampa Brazilian Steakhouse is a restaurant with two locations in Calgary and Edmonton, Alberta. In partnership with our friends at Immedia PR, we created a comprehensive visual branding campaign, website overhaul, email marketing strategy, graphics and print collateral digital marketing, social media automation, and ongoing web support for the restaurants.